Design Objective: Create a writing utensil that captures and exhibits the visual brand language of Braun
The Problem
Braun is an internationally renowned product design brand, and they are looking to expand their product line to writing utensils, but they want to ensure their new product still adheres to their Visual Brand Language.
Braun is an internationally renowned product design brand, and they are looking to expand their product line to writing utensils, but they want to ensure their new product still adheres to their Visual Brand Language.
The Solution
A digital writing stylus made specifically with its user in mind which utilizes materials, finishes, and proportions that are central to the Braun visual identity.
A digital writing stylus made specifically with its user in mind which utilizes materials, finishes, and proportions that are central to the Braun visual identity.
Research
The research is focused on two main objectives
- Understand Braun as a company to successfully identify their Visual Brand Language
- Identify what type of writing utensil Braun would produce to align with their brand
- Understand Braun as a company to successfully identify their Visual Brand Language
- Identify what type of writing utensil Braun would produce to align with their brand
History of Braun
I mapped out the history of Braun to understand what influential moments resulted in the company's rise to popularity.
Insight: Braun built such a popular company by reinventing common items with new technology to overall improve a user's experience with the product.
Writing Utensil Selection: Stylus
After considering the company's history as an innovative electronics company, core values, and product attributes we decided to design a stylus. A stylus fits into the Braun product line much more than a standard analog writing utensil with no electrical components.
Moodboard
I created a moodboard with some of Braun's most iconic designs to assist in identifying the brand's design principle, signature elements, and general brand language.
Concept Ideation
Design Ideation Main Exploration Focus
How does the stylus maximize function both in use and idle?
Which led to exploring how does the stylus . . .
Charge?
Not Roll?
Transport?
Display Battery?
Replace the Tip?
Differ from Apple?
Charge?
Not Roll?
Transport?
Display Battery?
Replace the Tip?
Differ from Apple?
Concept Exploration
Concept Refinement
Final Model
